Estate of Liberace's Personal Manager

The Estate of Billie & Seymour Heller,  Liberace’s Personal  Manager   

 Fri., Sept. 14 & Sat. 15, 9:00 am – 4:00 pm

 520 No. Camden Drive, Beverly Hills, 90210


In 1947, Seymour Heller partnered with Dick Gabbe and Sam J. Lutz to form the first coast-to-coast personal management firm that became the preeminent talent agency of the time! In 1950,  Liberace invited Heller to a performance at the Hotel Coronado in San Diego and Heller immediately agreed to represent the artist. Calling him “lightning in a bottle”, Heller is credited with “launching the Liberace rocket ride.”  Heller also represented Ginger Rogers, Debbie Reynolds, Donald O’Conner, Helen O’Connell, Frankie Lane, Regis Philbin, The Standells, Jimmie Rodgers, the McGuire Sisters, and Lawrence Welk, among many others. There is a huge archive of Liberace material available for sale that spans decades. Liberace broke records as he quickly sold out performances at Carnegie Hall, Hollywood Bowl, and Royal Albert Hall. In 1954, more than 120,000 people attended his performance at Chicago’s Soldiers’ Field, setting a still-impressive attendance record. From the 1950’s through the 1970’s, Liberace was the highest paid performer in the world. Heller shaped the strategies that created a long and profitable career for Liberace, making him one of the longest-running success stories in show business today.  They were close friends, and Heller managed Liberace until the entertainer’s death in 1987.  Seymour Heller’s wife, Billie Rosenfield Heller,  achieved success in the field of women’s rights.  Among many other achievements in this field, she founded and chaired the National Committee on the United Nations Convention of the Elimination of Discrimination of Women.  She worked with Congress on a weekly basis. She was also a noted consumer rights activist and the mother of two sons and a daughter.


Art – Yes, and lots of it!

Furniture – Vintage and antique, modern and traditional!

Ephemera -This sale is a gold mine of Hollywood memorabilia with a  huge archive of Liberace material.

Records -  Thousands! 78’s, 45’s, and 33’s. Cassettes, reel to reel, CD’s. Some unopened.

Musical – A beautiful Baldwin baby grand piano and bench in black lacquer.

Books – Hundreds of books on every subject and collections of magazines.

Man Cave – A vintage, home-size Pool Table that is like brand new! Bar, Barware. etc.

Collections - There are numerous Bullfighting  art, photos, books, & figurines, etc.

Entertaining – China, vintage Mexican pottery, glass, silver plated hollowware, crystal, linens, placemats,    

                        napkins, a set of gold plated flatware, stemware, all sorts of barware.

Office – Desks, credenzas, file cabinets, swivel chairs, electronics, supplies.

Kitchenalia- The usual collection of implements, pots & pans, Cookie Jars.

Architectural Items – You can reserve architectural elements for purchase in the possibility the house is  purchased by a buyer who will tear down the structure.   This includes doors, some windows, hardware and iron fretwork in this old Spanish home.